About Us
WHO IS SUSTAINABLY U?
Sustainably U is a Dubai-based slow fashion brand creating beautifully designed women’s clothing in natural fibres, locally made in the UAE and designed to be worn, repaired and kept for years.
About Simy Jose Hammer
Simy Jose Hammer is the Founder and Creative Director of Sustainably U, a Dubai-made slow fashion brand built around a simple belief- beautiful clothes should not be disposable.
Inspired by nature, craftsmanship and the way women actually live, Simy creates timeless clothing from natural fibres, designed and made locally in the UAE. Her approach brings together beauty, creativity and responsibility - creating pieces to be worn, loved, repaired and kept for years.
For Simy, sustainability is not about giving up fashion. It is about building a better relationship with our clothes : buying less, choosing well and taking responsibility for what we create.
Purpose-driven Minimalism In Design
We design timeless, versatile pieces to be worn and loved for years. Crafted in Dubai from natural fabrics, each Sustainably U garment is created to move effortlessly through your wardrobe - beyond seasons and passing trends.
Responsible Production
Our garments are designed and made locally in Dubai, supporting skilled craftsmanship and a more transparent supply chain. We carefully select natural and responsibly sourced fabrics, including linen and organic cotton, and produce in small quantities and made-to-order wherever possible. By keeping production close to home, we can focus on quality, reduce unnecessary waste and create clothing designed to last.
Partnerships With Purpose
We believe meaningful change is built through the people and organisations we choose to work with. From our makers and fabric suppliers to creative collaborators and environmental partners, we seek relationships that share our commitment to craftsmanship, transparency, circularity and a more responsible fashion industry.
As a Dubai-grown brand, we prioritise local production and long-term partnerships wherever possible, while collaborating beyond the UAE with people and organisations working to create positive change.
Circularity
Sustainably U is built around circular fashion. We design and make our garments in Dubai to be worn for years, not discarded. Every Sustainably U garment comes with our Lifetime Repair Warranty, and through our take-back programme, we help keep clothing in circulation through resale, upcycling, donation or responsible recycling.